I'm ashamed to say I signed up to live this week because I really really wanted the Forza 3 demo (and it was for gold members only...what a con).
That infuriated me when I had a 360. I never play mutliplayer on a console, ever, and thus I had no need for Gold. Then they started punishing people who didn't have it... later demos, later add-ons, lack of features...
The Gold service literally makes me sick. I know why a lot of people pay for it, but to reward a company for doing things like that... makes me angry.
As much as I have played consoles over time, I am still very loyal to the PC. I have gone through phases where I played consoles almost exclusively for weeks because of a new release, like say Final Fantasy X, but I am always thrilled to get back on the PC when I am done.
Guess I'm a fanboy, but I attribute it to mainly growing up with the PC, due to my mother being a PC gamer.